Gaining a competitive edge requires the travel industry to adopt new strategies for distribution, marketing and procurement. Internet booking portals, with dynamic packaging and direct connect capabilities, enable consumers to mix and match the most optimal package. Emerging technologies such as SOA and Web 2.0 are further transforming the way information is delivered to customers and supply chain intermediaries.

Travel 2.0 provides differentiating opportunities for travel organizations in a highly competitive space. It fuses the Internet, latest advancements in technology and Web 2.0 to provide consumers with new ways of search and planning. Personalized user content, social networking, real-time collaboration, RIA-based (Ajax, Flex, Silverlight) applications, mapping – all of these significantly improve the online experience thereby increasing the sticky factor and look-to-book ratio. Cheap trips are no longer the key to acquire or retain customers.

Considering the frequent discontinuities in technology, business models and the industry itself, agility and innovation would be key factors in retaining competitive advantage. Blue Star Infotech offers a range of services and solutions that help improve operational efficiencies, increase distribution channels, reduce costs and harness technology – enabling you to stay ahead.

Blue Star Infotech has serviced the following travel segments:

		OTA
		Tour Operators
		Travel Agencies
		Resorts & Timeshares
		Restaurants
		Travel Solution Providers (ISV)
Blue Star Infotech provides cutting-edge Travel Technology Solutions and Offshore Travel Technology Services to leading travel organizations globally.