A study by Forrester Research highlights the fact that poorly designed websites can lead to the loss of up to 40% repeat visits and about 50% potential sales. At the same time, it is estimated that for each dollar spent on improving the usability of a product or a website, you can get up to 100 times in return as benefits, while improving customer satisfaction and achieving business growth.



BSI’s Usability Engineering Lab was setup with the objective of using scientifically proven methods that focus on cognitive factors to provide well designed solutions to our customers and to improve the user experience of their website and products.

We have developed a creative practice to carry out a variety of competency building activities aimed at enhancing the user experience for our customers:

By combining  expertise in UI engineering and Technology solutions, we offer:

At BSI, our usability and accessibility testing practice deploys testers and engineers to examine a website for the overall look and feel, ease of navigation and ergonomic considerations. Additionally, we ensure a real-world perspective to our testing practice by including ‘user testers’ in the test team.

Our systematic approach towards crafting your web strategy requires mapping complex functional processes and integrating back-office systems with suppliers/providers. We provide merchandising and personalization features in addition to designing an appropriate user interface with the objective of affording richer user experiences that convert a visitor to a customer.

Further, we also use OOAD (Object Oriented Analysis and Design) concepts and high level Office 2007 integration to address or improve usability issues.